Jiffy Lube Digital Service Experience

Jiffy Lube Digital Service Experience

Navigation & IA

While working with AKQA, I helped overhaul Jiffy Lube's website, organizing new customer flows for quotes and appointments and creating a unified design system. The work brought fragmented services together into a more consistent, accessible, and responsive experience.

Duration

2022

Company

Jiffy Lube / AKQA

Role

Product Designer

Scope of work

Web UX, service scheduling, user flows, responsive design system, documentation

Navigation & IA

While working with AKQA, I helped overhaul Jiffy Lube's website, organizing new customer flows for quotes and appointments and creating a unified design system. The work brought fragmented services together into a more consistent, accessible, and responsive experience.

Duration

2022

Company

Jiffy Lube / AKQA

Role

Product Designer

Scope of work

Web UX, service scheduling, user flows, responsive design system, documentation

Overview

Overview

Modernizing the Service Journey

Jiffy Lube lacked the digital scheduling, vehicle management, and account features customers expected. Working with AKQA, I organized new flows for service estimates and appointments while building the framework for a complete website overhaul.

Jiffy Lube responsive website concepts for selecting services and scheduling an appointment.

Overview

Overview

Modernizing the Service Journey

Jiffy Lube lacked the digital scheduling, vehicle management, and account features customers expected. Working with AKQA, I organized new flows for service estimates and appointments while building the framework for a complete website overhaul.

Problem

Problem

Untangling a Patchwork Interface

Years of work by different agencies had produced overlapping buttons, fields, menus, and visual styles with little documentation. I audited the site to identify every component instance and recover the design resources needed to establish a coherent foundation.

Audit of inconsistent button styles collected from the previous Jiffy Lube website.

Problem

Problem

Untangling a Patchwork Interface

Years of work by different agencies had produced overlapping buttons, fields, menus, and visual styles with little documentation. I audited the site to identify every component instance and recover the design resources needed to establish a coherent foundation.

Service Flow

Service Flow

Bringing Estimates and Scheduling Together

I mapped the existing site and brought separated services into a small set of connected flows. Customers can identify a vehicle, compare service estimates, choose a preferred location, and schedule an appointment through a sequence that matches modern expectations.

Jiffy Lube user flow connecting vehicle selection, service estimates, locations, and appointments.

Service Flow

Service Flow

Bringing Estimates and Scheduling Together

I mapped the existing site and brought separated services into a small set of connected flows. Customers can identify a vehicle, compare service estimates, choose a preferred location, and schedule an appointment through a sequence that matches modern expectations.

Design System

Design System

A Unified System for Future Work

I consolidated the audit into a reusable system of color, typography, tokens, components, and responsive grids. Styles were tested for readability, contrast, and accessibility, then documented and reviewed with stakeholders so future teams could extend the site consistently.

Jiffy Lube design system with color, typography, UI components, and responsive layout guidance.

Design System

Design System

A Unified System for Future Work

I consolidated the audit into a reusable system of color, typography, tokens, components, and responsive grids. Styles were tested for readability, contrast, and accessibility, then documented and reviewed with stakeholders so future teams could extend the site consistently.