Galaxy Watch Studio

Galaxy Watch Studio

Product Strategy

I redesigned Galaxy Watch Studio and created a computer-optimized design system for Windows and Mac. The work made watch-face creation more approachable for designers, incorporated Samsung One UI, and added workflows shaped by feedback from active creators and top sellers.

Duration

2020

Company

Samsung

Role

Product Designer

Scope of work

Desktop UX, design system, user research, information architecture, creator tools

Product Strategy

I redesigned Galaxy Watch Studio and created a computer-optimized design system for Windows and Mac. The work made watch-face creation more approachable for designers, incorporated Samsung One UI, and added workflows shaped by feedback from active creators and top sellers.

Duration

2020

Company

Samsung

Role

Product Designer

Scope of work

Desktop UX, design system, user research, information architecture, creator tools

Overview

Overview

A No-Code Tool for Watch Faces

Galaxy Watch Studio gives designers and hobbyists a way to assemble and publish watch faces without programming. I owned the program’s interface, new features, component system, and desktop layout while translating earlier Photoshop resources into a modern design workflow.

Galaxy Watch Studio shown on a desktop monitor with multiple watch-face designs.

Overview

Overview

A No-Code Tool for Watch Faces

Galaxy Watch Studio gives designers and hobbyists a way to assemble and publish watch faces without programming. I owned the program’s interface, new features, component system, and desktop layout while translating earlier Photoshop resources into a modern design workflow.

Problem

Problem

Removing the Coding Barrier

Traditional watch-face creation required creators to write code, which excluded many capable visual designers. Galaxy Watch Studio lowered that skill barrier by turning design, assembly, testing, and release into a visual workflow.

Comparison between code-based watch-face creation and the visual Galaxy Watch Studio workflow.

Problem

Problem

Removing the Coding Barrier

Traditional watch-face creation required creators to write code, which excluded many capable visual designers. Galaxy Watch Studio lowered that skill barrier by turning design, assembly, testing, and release into a visual workflow.

Product Direction

Product Direction

Building on Familiar Design Conventions

The target users already understood tools such as Adobe applications, Sketch, and Figma. I used familiar panels, canvases, layers, and editing patterns so creators could bring their own graphics into Galaxy Watch Studio and become productive quickly.

Design-tool references and watch-face assets informing the Galaxy Watch Studio interface.

Product Direction

Product Direction

Building on Familiar Design Conventions

The target users already understood tools such as Adobe applications, Sketch, and Figma. I used familiar panels, canvases, layers, and editing patterns so creators could bring their own graphics into Galaxy Watch Studio and become productive quickly.

Research

Research

Learning From Active Sellers

After the beta launch, I reviewed community discussions and interviewed top watch-face sellers. Their feedback was ranked by importance, effort, and development time. A consistent theme was the need to preview a complete watch face and its complications more easily.

Research summary from interviews and community feedback about Galaxy Watch Studio.

Research

Research

Learning From Active Sellers

After the beta launch, I reviewed community discussions and interviewed top watch-face sellers. Their feedback was ranked by importance, effort, and development time. A consistent theme was the need to preview a complete watch face and its complications more easily.

Core Workflow

Core Workflow

Keeping a Dynamic Preview Visible

The most requested feature was a real-time preview. Because the emulator required a fixed amount of space, I reorganized panels and moved secondary controls into submenus so creators could keep the full watch face visible while they worked.

Galaxy Watch Studio interface with a large real-time watch-face preview and editing panels.

Core Workflow

Core Workflow

Keeping a Dynamic Preview Visible

The most requested feature was a real-time preview. Because the emulator required a fixed amount of space, I reorganized panels and moved secondary controls into submenus so creators could keep the full watch face visible while they worked.

System Design

System Design

Organizing Components and Starter Resources

New creators needed inspiration and reusable parts, while experienced creators needed efficient access to advanced controls. I designed resource and component navigation around tabs and pages, preserving the preview area while making backgrounds, hands, complications, and other building blocks easier to find.

Galaxy Watch Studio resource browser with organized watch-face components and editing tabs.

System Design

System Design

Organizing Components and Starter Resources

New creators needed inspiration and reusable parts, while experienced creators needed efficient access to advanced controls. I designed resource and component navigation around tabs and pages, preserving the preview area while making backgrounds, hands, complications, and other building blocks easier to find.